7-Eleven

Driving customer loyalty through the gamification of social sharing

App Retention Levels 4 Times Higher than Industry Average

When Push Notifications & In-App Messages deliver value to your customers, they will want to shop with you again and again. Turn every app user into a high-value customer with a comprehensive mobile marketing strategy. The Xtremepush mobile engagement automation platform has been tailored for e-commerce and retail to specifically drive mobile purchases and heighten brand loyalty.

Challenge

How can a brand create loyalty in the competitive retail market? When you develop an app, how can you be sure that after the download they keep coming back? The Xtremepush Mobile Engagement Platform is specifically designed to allow brands to track their customers and to engage with them effectively.

Solution

Through enterprise app analytics 7-Eleven can understand who is using their application, when they are most engaged and what their preferences are. In an easy to use dashboard, marketers can quickly analyse who are the returning users, the lapsing users, the dormant users and the highly engaged users. From their app user insights, 7-Eleven have been able to segment their customers to create highly relevant personalised app engagement scenarios though Push Notifications and In-App Messaging.

Results

7-Eleven have prioritized sharing content to win coins which can be redeemed in-store. The primary drive for app engagement and sharing of content has been through Xtremepush Notifications. Retention levels are 4X higher than the industry average and user reviews of the app have been very positive. Delivering great customer experiences, with the right message at the right time, is simple and easy using the Xtremepush platform.

7Eleven

7-eleven

The 7Eleven app provides customers with special day-only deals, a full in-store product directory, redeemable coupons and a store finder.

Case Study 7-Eleven

MEET XTREMEPUSH AT MOBILE WORLD CONGRESS 2017

Hall 7 Stand F70

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