Optimise your ad spend with first-party data

Using first-party data in retargeting campaigns allows for more precise targeting by leveraging information about player engagement, preferences, and real-time behaviour. This data-driven approach ensures that your ads are shown to audiences who have already shown interest in your products or services, thereby improving the relevance of your ads and increasing the Return On Ad Spend (ROAS). It also speeds up the ROI of advertising by targeting individuals more likely to convert.

Improved lookalike modeling involves creating audiences based on player attributes and predictive behaviours, such as engagement levels, value, or VIP status. By using this data, you can identify and target new high-value players who share similarities with your existing customers. This method is effective in expanding your reach and acquiring more players who are likely to engage and convert, thereby enhancing your overall marketing strategy.

Yes, retargeting is an effective tool for reactivating dormant or inactive players. Through identifying players who have become less active or have stopped engaging, you can create targeted ad campaigns specifically designed to re-engage them. This involves putting the right offers and promotions in front of these players, tailored to their previous interactions and preferences, to encourage them to return and re-engage with your platform.

Effective audience management in retargeting allows for strategic cross-selling and up-selling opportunities. Instead of excluding players who have recently engaged, such as those who have placed a bet, you can group them into specific audiences for targeted promotions. This strategy enables you to present additional, relevant offers to an already engaged audience, increasing the chances of further conversions and enhancing customer lifetime value.

Retargeting offers several key benefits in digital marketing:

Retargeting helps you increase conversion rates by reaching out to previous site visitors or interested users.

Retargeting allows for personalised ads based on user behaviour, leading to more effective and engaging campaigns.

Regular exposure to retargeted ads helps keep your brand top-of-mind for potential customers.

Retargeting optimises your advertising budget by focusing ad spending on users who are more likely to convert.