Posts By: Gerard Adlum

Web push notifications; How to get more opt ins

by Gerard Adlum • 16th July 2019
Web push notifications are a relatively simple and cost-efficient means of engaging with website visitors and remarketing to existing customers. When used correctly they can offer a better ROI than email. They also allow you to engage a wide range of users, in real time and with dynamic content. This makes it a perfect channel [...]

When to send app push notifications. A practical guide.

by Gerard Adlum • 8th July 2019
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel. When used intelligently, either as part of a multichannel strategy or as a stand-alone campaign, app push notifications can vastly improve the quality of engagement between your brand and your app users. Marketers who [...]

The Hot Topics from Betting on Sports America

by Gerard Adlum • 3rd May 2019

Members of the burgeoning U.S. online sports betting and gaming industry came out in force recently at the Meadowlands Expo Center in New Jersey. The Betting on Sports America event (April 23rd-25th), hosted by SBC, featured talks from 175 influential figures from both business and sport as well as 60 different exhibitors and thousands of […]


Xtremepush integration with Segment

The Xtremepush integration with Segment is live

by Gerard Adlum • 3rd May 2019

The complete digital engagement platform meets the industry-leader in data acquisition and management Xtremepush is delighted to announce that the integration with Segment is now live and available to use. The two teams of developers have been working hard to bring it to fruition, expanding the possibilities and potential of both client bases. WHAT IS […]