Beyond the Paywall

Subscriber Acquisition and Retention Strategies for Publishers

With more and more publishers introducing a subscription or partial-subscription model, their attention has turned to acquisition and retention.

In this practical guide, we look at the most important strategies to nudge subscribers through the paywall with real-time and relevant messaging. We also explore vital use cases to help you onboard and keep these readers engaged long term with personalised, multichannel experiences.

Download this guide to learn more about:

• Identifying readers who are likely to subscribe
• The key channels to reach this audience on desktop and mobile devices
• Creating automated campaigns to nudge readers towards a paid subscription
• How to deliver personalised experiences and content
• Reducing churn through smart, pre-emptive engagement