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Safer Gambling Week: Why Real-Time CRM is Essential for Responsible Play
Safer Gambling Week is a reminder that responsibility and engagement don’t compete with each other. The operators leading the way today are the ones using technology to make safer play an active,
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How Unified CRM Keeps Lottery Players Engaged Between Draws
Imagine a lottery that doesn’t disappear between draws. Lotteries live by a simple rhythm: Build anticipation to the draw, draw and repeat week over week. In this framework, engagement peaks once and
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The Real ROI of Free-to-Play Games: From Giveaways to Growth Engine
F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails
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Are You Agentic-Ready? Shifting Your CRM Mindset
For years, AI has been pitched as the great transformer of CRM, promising smarter campaigns, faster insights and less manual work. But for most CRM teams, the reality has been underwhelming,
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The CRM Rethink: Why Smarter Systems, Not Tools, Will Define the Next Era of iGaming
We’re Not Just Watching the Shift, We’re Building It There’s a lot of noise in iGaming right now. AI, automation, machine learning, all great ideas, all promising innovation. But let’s be honest:
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Insights from XPert Summit 2025: AI, Automation and Gamification Redefining the Player Experience
Insights and Takeaways from XPert Summit 2025 We just wrapped up our flagship customer event of the year at Xtremepush, XPert Summit 2025. The day itself was filled with loads of insights from
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