In our most recent blog it mentioned how mobile phones are very much joined at the hip, eyes, ears and most prominently thumbs of the average person…..It is not uncommon for the average Smartphone user to unlock their phone 110 times a day and check their phone on average of 150 times a day. It’s to no surprise that an emotional connection exists between the user and their mobile phone; Apple users epitomize this. Eric Weaver recently said, when speaking in DCU that it is not unusual for Oxytocin to be released each time an iPhone user hears their phone ringing.
Here at Xtremepush we have identified 5 consumer behaviors in smartphone usage:
1) 48 percent of people sleep within arm’s reach of their phones: We really have a personal relationship with our mobile phones, unlike the PC which was introduced by IBM in 1981 with P standing for personal; I doubt anyone ever took their PC to bed with them with the exception of those falling asleep at the PC. Although you’ll find some smartphones tend to fall asleep. A LOT. We all know who they are.
2) 49 percent of people get upset if they leave their mobile phones at home when they go out: People are more likely to leave their keys at home than their phone. (2013 Norton report) A phobia known as “Nomophobia” exists which stands for no mobile phone phobia and symptoms can include an inability to every turn off your phone, obsessively checking for recent activity on it, constantly topping up your battery life and being unable to pop to the bathroom without taking your phone in with you. A study carried out by SecurEnvoy in 2012 revealed that 53 per cent of people showed one or more of these symptoms, today’s statistics are presumably higher.
3) It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. It doesn’t surprise us that the mobile is about to replace the wallet, in the future consumers will be able to make payments using a money mobile app.
4) 86% of mobile internet users are using their devices while watching TV: TV is now seen as secondary source of entertainment and as a result the remote control for the television is more than likely not within arms of the consumer unlike their smartphone counterparts. Although having said that the ratio of TV remote controls in a sitting room to people is far less than smartphones…that goes without saying!
5) There are 6.8 billion people on the planet at present, 4 billion own mobile phones but only 3.5 million use a toothbrush! Coinciding with this, 80% of smartphone users check their phones before brushing their teeth and 80% of users check their devices within 15 minutes of waking up each morning. Toothbrush technology has been developed by Beam which is a Bluetooth enabled toothbrush developed to monitor the users daily brushing routine through an app.