Flurry have released their latest study comparing time spent within apps vs TV watching time…..and App usage have over taken TV. The study finds that the time people spent using their devices grew in the US by 9.3%, up from 2 hrs 42 minutes to 2 hrs 57 minutes. And that’s just over the past 9 months.
This trend will continue as apps become a more integral part of our life especially as connected home appliances using iBeacon become more common and as the IoTs increases.