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Ben Doggett

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Components of an Omnichannel Marketing Strategy
Understanding your customers’ wants and needs isn’t the most difficult task. Once you collect and store your data properly you should be able to dig out some really beneficial insights. But applying
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How do you measure Customer Engagement on an eCommerce Site?
The way your customers behave while using your site can tell you a lot about how you are performing. An understanding of customer engagement and, therefore, what is going right is always good to
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Planning and Executing a Customer Engagement Strategy
Building out any engagement strategy begins with how well you treat and understand your data. And storing it under one roof in a customer data platform helps massively. Data is commonly dispersed
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Building a Campaign with a Customer Data Platform
Understanding your customers all comes down to your data and a tool, customer data platform, that helps you to understand it. If you’ve pulled in all the information you have about your customers,
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Strategies to Foster Customer Engagement
Most businesses strive towards building a loyal customer base. A core of customers who come back time and again. However, despite strategies around loyalty, not enough is being done to nurture
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How to Improve SMS Marketing Conversion Rates
As direct and powerful as it is, SMS marketing is not a guaranteed traffic driver or revenue generator. And it’s a very different channel to email, push, etc. So until you get to grips with it, it
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