The power of a push notification has become more and more apparent to businesses in the recent past. Everyone knows the results that they drive and the returns that come from using them well. But for

Increasing sales and retaining customers comes down to ensuring that your customer journey is flawless. This is particularly important when it comes to digital commerce as there are too many similar

Whether it’s emails, push notifications or SMS, the goal of the majority of your marketing campaigns is to increase your sales. Other campaigns might focus on customer or player retention but in the

A lot of unseen effort goes into creating great customer experiences, especially when it comes to customer engagement. It can be challenging as you need to effectively and carefully plan every stage

Customer engagement is a tough thing to get absolutely right. There’s a lot that goes on in the background of a successful engagement campaign. A customer engagement platform will make it easier, but

Personalisation at a very basic level isn’t enough to have an effect on both your customers, or your business. The expectations of customers have increased significantly when it comes to how they are