A lot of unseen effort goes into creating great customer experiences, especially when it comes to customer engagement. It can be challenging as you need to effectively and carefully plan every stage

Customer engagement is a tough thing to get absolutely right. There’s a lot that goes on in the background of a successful engagement campaign. A customer engagement platform will make it easier, but

Personalisation at a very basic level isn’t enough to have an effect on both your customers, or your business. The expectations of customers have increased significantly when it comes to how they are

Building a loyal customer base isn’t something that happens overnight. It’s something that takes time, effort, and resources. A lot of which is spent on laying down foundations for your customer

Customer engagement can be difficult to measure without the proper tools, resources, or know-how. Customer data platforms have been a massive help for businesses, but they are not the be all and end

Ninety percent of retailers use personalisation in one way shape or form. But using it at a basic level is not enough for it to have an effect on either your customers or your business. The ones who