Personalisation at a very basic level isn’t enough to have an effect on both your customers, or your business. The expectations of customers have increased significantly when it comes to how they are

Building a loyal customer base isn’t something that happens overnight. It’s something that takes time, effort, and resources. A lot of which is spent on laying down foundations for your customer

Customer engagement can be difficult to measure without the proper tools, resources, or know-how. Customer data platforms have been a massive help for businesses, but they are not the be all and end

Ninety percent of retailers use personalisation in one way shape or form. But using it at a basic level is not enough for it to have an effect on either your customers or your business. The ones who

Online competition for eCommerce businesses is fierce. The amount of choice customers have makes it difficult to get them through your virtual doors. But just because they are through your doors

Putting together the perfect message for your customer communications can often be a bit challenging. But in reality, it just comes down to a few things done well. The same goes for notifications,