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Ben Doggett

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Why is eCommerce Conversion Rate Optimisation so Important?
Online competition for eCommerce businesses is fierce. The amount of choice customers have makes it difficult to get them through your virtual doors. But just because they are through your doors
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Personalised Onsite Push Notifications for eCommerce
Putting together the perfect message for your customer communications can often be a bit challenging. But in reality, it just comes down to a few things done well. The same goes for notifications,
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What is More Important: Customer Acquisition or Retention?
Managing your customer base as an eCommerce business comes with a lot of challenges. Ensuring a steady flow of new customers and maintaining loyal customers is a delicate balance of marketing
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Why do Customers Abandon the Checkout Process?
Around three per cent of visits to eCommerce sites end with a completed purchase. The other 97% will leave or not follow through with their purchase. That’s a lot of abandoned carts. With the number
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Proven Ways To Reduce Customer Churn
Getting your customers to stick around is a tough task for any business. And when they do start to leave, coming up with ways to reduce customer churn rate can be even trickier. Why customers decide
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Is Email Marketing Dead?
In the face of push notifications, website pop-ups, and onsite messages, email marketing can feel less immediate than the more integrated options. A well-timed push notification can prevent an
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