Customer attributes serve as the building blocks for creating well-targeted marketing campaigns that work. But not only! The attributes might help to deliver customer service experiences as well.

Marketing teams often find it tricky to fully grasp and make use of all customer data available to them. Here’s where enterprise customer data platforms (CDPs) come in. They give a complete and

Though virtual sports betting makes up only 3-5% of UK gambling revenue, it’s a nice twist for online betting as it’s gaining more and more popularity. It’s worth looking at it closer, then. We’ll

It’s time to be an orchestra conductor. Why? Because customer journey orchestration will set you in such a role (more or less). But it might be hard when you can’t tell the difference between viola

The world of apps is ever-changing, and nowhere is this more evident than with sports betting. As we step into 2024, the options for placing bets at your fingertips are more diverse than ever. Our

Get to know more about what gamers have in mind. Today we deep dive into mobile gaming behavior, who the gamers are, what they have in common with bettors, and also what tools might be useful for