The sports betting and iGaming market is as competitive as it’s ever been, and it’s only going to get more and more ruthless as time goes on. The amount of aggressive sign up offers thrown into the

Xtremepush, a leading Omnichannel Customer Engagement Platform provider powered by a real-time CDP and loyalty & gamification engine, has been included in Forrester’s Real-Time Interaction Management

Welcome to our shortened summary about Unity’s Gaming Report 2023, a comprehensive analysis of the dynamic trends and developments that defined the gaming sector. We will delve into five key trends

Customer attributes serve as the building blocks for creating well-targeted marketing campaigns that work. But not only! The attributes might help to deliver customer service experiences as well.

Marketing teams often find it tricky to fully grasp and make use of all customer data available to them. Here’s where enterprise customer data platforms (CDPs) come in. They give a complete and

Though virtual sports betting makes up only 3-5% of UK gambling revenue, it’s a nice twist for online betting as it’s gaining more and more popularity. It’s worth looking at it closer, then. We’ll