The importance of keeping customers in today’s competitive market cannot be overstated. One of the most effective ways to achieve this is by building brand loyalty. But what exactly is brand loyalty,

When it comes to making your customer data actionable, things can sometimes become more complicated than they first seem. Companies still have their data stored in silos, making customer

Looking to make sense of your customer data? Meet customer data platforms, or CDPs for short. They’re the next step beyond traditional CRMs and a must-have tool for modern marketing. With a CDP, you

The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.

In the past, online gambling in Canada was primarily limited to offshore operators. However, the legalisation of single-event sports betting created opportunities for online gambling operators to

Watching sporting events is often brought to a new level of excitement when the viewer has put some money down on the outcome. Millions of eyes glued to the screen in what is bound to be an already