The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.

In the past, online gambling in Canada was primarily limited to offshore operators. However, the legalisation of single-event sports betting created opportunities for online gambling operators to

Watching sporting events is often brought to a new level of excitement when the viewer has put some money down on the outcome. Millions of eyes glued to the screen in what is bound to be an already

Zero party data can be a goldmine of insights for businesses looking to improve customer engagement and drive revenue growth. The fact that customers are explicitly stating their interests and

An effective omnichannel marketing campaign can be a powerful tool to drive customer engagement, build brand loyalty, and increase sales. The overall customer experience is what needs to be top of

On average, users spend two and a half hours a day scrolling through social media. This gives brands a significant opportunity to engage with their audience where they like to hang out. The challenge