Zero party data can be a goldmine of insights for businesses looking to improve customer engagement and drive revenue growth. The fact that customers are explicitly stating their interests and

An effective omnichannel marketing campaign can be a powerful tool to drive customer engagement, build brand loyalty, and increase sales. The overall customer experience is what needs to be top of

On average, users spend two and a half hours a day scrolling through social media. This gives brands a significant opportunity to engage with their audience where they like to hang out. The challenge

Social media has played an integral role when it comes to multichannel engagement for a number of years now. The opportunity to communicate with your customers and prospects in real time and increase

Customer attrition, also known as customer churn, is a challenge that every business faces at some point. It refers to the loss of customers or clients over a specific period. While some attrition is

Any successful omnichannel marketing strategy is driven by a deep understanding of your customers. Creating a flawless customer experience is an important aspect of your strategy and what allows you