Whatever your business goals may be, your customer communication strategy is what drives you towards success. But to create a communication strategy that actually works you need to understand your

Omnichannel marketing is a new concept for the majority of businesses. Omnichannel differs from more common multichannel marketing as it puts the customer, rather than the product at its heart. As a

The sports betting and gaming industry is one of the most competitive in the world, with new operators entering the market all the time. This impacts existing operators in two key ways. Firstly, the

Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to

Retaining customers and converting them into loyal customers is the silver bullet of business. Especially in industries like eCommerce and sports betting and gaming. But it’s almost impossible to

It’s great to constantly get new customers through your virtual doors. New customers are an important measure of growth and that you’re reaching new audiences. However, new customers don’t have as