Social media has played an integral role when it comes to multichannel engagement for a number of years now. The opportunity to communicate with your customers and prospects in real time and increase

Customer attrition, also known as customer churn, is a challenge that every business faces at some point. It refers to the loss of customers or clients over a specific period. While some attrition is

Any successful omnichannel marketing strategy is driven by a deep understanding of your customers. Creating a flawless customer experience is an important aspect of your strategy and what allows you

Whatever your business goals may be, your customer communication strategy is what drives you towards success. But to create a communication strategy that actually works you need to understand your

Omnichannel marketing is a new concept for the majority of businesses. Omnichannel differs from more common multichannel marketing as it puts the customer, rather than the product at its heart. As a

The sports betting and gaming industry is one of the most competitive in the world, with new operators entering the market all the time. This impacts existing operators in two key ways. Firstly, the