Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to

Retaining customers and converting them into loyal customers is the silver bullet of business. Especially in industries like eCommerce and sports betting and gaming. But it’s almost impossible to

It’s great to constantly get new customers through your virtual doors. New customers are an important measure of growth and that you’re reaching new audiences. However, new customers don’t have as

When it comes to doing business with you, 64% of customers expect a tailored experience. That means your offers and messaging must apply to their tastes or else they won’t take notice of you.

The eCommerce industry is far from a blue ocean. Since the COVID-19 pandemic, the space has become increasingly crowded and therefore more competitive. Businesses struggle to sustain and increase in

Understanding your customers’ wants and needs isn’t the most difficult task. Once you collect and store your data properly you should be able to dig out some really beneficial insights. But applying