B2C Martech Trends and Recommendations for 2021 & 2022 The impact of the global pandemic on the martech landscape has been significant. Marketing leaders are feeling the pressure to deliver key

What is Mail Privacy Protection? In June, Apple announced that it would be rolling out Mail Privacy Protection as part of its Mail App in the forthcoming iOS15, macOS Monterey and iPadOS15 updates

Gathering first-party data from your app users Having a stock of rich, first-party data is the key to delivering relevant and rewarding experiences for your mobile app users. Collecting and

How to measure mobile app engagement and retention How should you be measuring the success of your app engagement and retention strategy? Fundamentally, there are 4 key metrics that matter; number of

Tips and strategies to nudge readers through the paywall The digital publishing landscape has changed dramatically in the last few years, and to an extent, it’s still finding its way. With revenue

More and more online publishers are introducing subscription plans. Declining revenue from advertising has made it a high priority for many brands who might otherwise have never considered it.