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Gerard Adlum

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Blog post
Aug 1 2019
7 min
Email, SMS or Push Notifications? Choosing the right channel.
Email, SMS or push notifications: which one should you prioritise? It could be seen as a battle of the old guard (SMS and email) versus the relative new-comers (web browser and app push
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Blog post
Jul 25 2019
5 min
iGB Live! 2019 (July) – Opinions and trends from the event floor
iGB Live! 2019 is in the books. It was another packed-out event organised by the team at iGaming Business. Running from Tuesday 14th to Friday 17th July at the RAI, Amsterdam, the event hosted
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Blog post
Jul 16 2019
11 min
Web push notifications; How to get more opt ins
Web push notifications are a relatively simple and cost-efficient means of engaging with website visitors and remarketing to existing customers. When used correctly they can offer a better ROI than
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Apple
Jul 8 2019
11 min
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app
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Blog post
May 3 2019
4 min
The Hot Topics from Betting on Sports America
Members of the burgeoning U.S. online sports betting and gaming industry came out in force recently at the Meadowlands Expo Center in New Jersey. The Betting on Sports America event (April
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branding
May 3 2019
1 min
The Xtremepush integration with Segment is live
The complete digital engagement platform meets the industry-leader in data acquisition and management Xtremepush is delighted to announce that the integration with Segment is now live and available
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