What is a Customer Journey Map? A Customer Journey Map is a top-down view of the touchpoints a customer, or prospective customer has with your brand en route to a particular goal or activity.

What are Push Messages? Push messages, more commonly known as push notifications, are short, branded communications sent to a customer’s device. The goal of a push message is to capture your

Growth marketing is more important for B2C brands than ever Growth marketing comes in many forms, and anyone involved with marketing at some level is obviously driving growth. Or at least is aiming

Website notifications go by a few names, but whether you know them as web pushes, browser pushes or desktop notifications (even though that one is not strictly accurate) it all refers to the same

Why US operators must nail the mobile betting and casino experience A strong mobile experience is essential to the long-term success of operators in the growing US online betting and casino market.

How much can you really improve your push notification campaigns? Push notifications are frequently high-performers, driving all sorts of use cases at multiple stages in a customer’s lifecycle.