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Gerard Adlum

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What are APIs and Webhooks?
What are APIs and Webhooks? APIs and webhooks are both ways of transferring, and synchronising data, between two otherwise separate and distinct systems. Within a modern techstack, containing a large
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Right Time Marketing
What is Right Time Marketing? Right time marketing is an approach to digital engagement built around automated, personalised campaigns delivered at the optimal moment, with the goal of maximising
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November 2020 Product Update: Multi-Stage Journeys & Audience Explorer
November 2020 Product Update: The platform update for November has been released, giving you the ability to create workflows within the Campaign creation suite, and adding a new Audience Explorer
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Why Xtremepush has made a forward leap in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms
For the second year in a row, Xtremepush features prominently in the Gartner Magic Quadrant for Mobile Marketing Platforms. The 2020 edition sees us positioned as the highest-ranked Challenger,
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October 2020 Product Update: Enhanced channel functionality and UI improvements
The platform update for October has been released. This month we have made several enhancements to channel functionality, as well as further improvements to the platform UI. Enhanced channel
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Preference Centres
Your organisation may not be using preference centres right now, or you might be using them in a very limited way. But with some very big changes on the horizon for the way in which brands handle and
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