What are on-site messages right now? The functionality of on-site messages has matured to the point where it’s a vital inbound engagement channel, triggered by any number of potential real-time

What is Identity Resolution? Identity resolution sits at the core of modern digital engagement, allowing organisations to create accurate, unified customer profiles that span behaviour and

RIP the Martech stack The martech stack, as we know it, is dead. The exact time of death is unknown, but it was sometime recently. The coroner’s report says it had been suffering for quite a while.

What is Customer Data Management in 2020? Customer Data Management is a holistic framework that governs the way an organisation collects, stores, unifies, cleans and activates (or makes use of) the

The future of permission marketing and consent is very clear. Or at least, it is to us. Apple’s recent announcement that the next update to their iOS operating system would include a mandatory opt-in

Creating customer segments is all about dividing your audience into smaller groups based on things they have in common. Naturally, you can do this by age, location, gender and other demographic