Marketers have been relying on third-party data to help them create personalized experiences for their customers for long years – but their time is ending. And while Google keeps postponing the date

What are Web Push Notifications? Web Push Notifications are certainly not a new marketing and engagement channel, but there is still a huge amount of uncertainty about what is, the value it offers

With professional sports leagues around the world either getting back underway or putting clear timelines in place to start the new season, the sports betting industry now needs to switch its focus

What is the Single Customer View? Single Customer View (SCV) is the consolidation of all the data a brand has on an individual customer, across all of the channels and touchpoints they interact with

On May 13th, we hosted an outstanding panel discussion featuring some of Europe and Asia’s most innovative banking professionals. The topic was Fintech’s CX Battleground: Building a customer

For many retail banks, and brands across the wider financial services industry, removing friction from the customer journey is a major objective. And with more customers banking online than ever