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Gerard Adlum

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SBC Digital Summit 2020-Major Talking Points from the Week
The dust has now settled on a landmark event for the sports betting & gaming industry; the SBC Digital Summit. We really have to tip our hat to the effort put in by the team there. To create a
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eSports Betting: Ready for the mainstream or it is just a passing trend?
When live sports, the betting industry’s raw fuel, began to dry up in mid-March, it left a significant hole that vendors have been scrambling to fill. Aside from the ad-hoc, prop-bets that have been
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CX in the time of Covid-19: Where banks can win or lose.
Covid-19 hasn’t changed the banking industry. Or at least, it hasn’t revealed anything we didn’t already know. What it has done is hit the fast-forward button, on everything. The migration of
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Driving customer engagement and retention in the online learning industry
Online learning, or e-learning, has been touted as the future of education for the better part of a decade. Well, that’s no longer the case; it’s very much the present! Just last year, the industry
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How sportsbooks can convert more of their players to virtual sports
With live sport off the radar for the foreseeable future, a lot of our clients in the betting industry have pivoted towards casino games and virtual sports. It was the obvious decision to make. Now
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How COVID-19 has impacted online publishing and how brands can win
None of us fully understand the full impact of COVID-19, from an economic or public health perspective. At this point, we can only guess at how long the pandemic is going to last. But we are seeing
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