What are SMS short codes? An SMS short code is a 4, 5 or 6 digit number that is used by organisations to send and receive SMS (or MMS) messages. They are generally advised when sending high-volume,

Just as governments all around the world are looking to China to gauge the impact of COVID-19 and how to deal with it, banks should be doing the same. The biggest takeaway is to prepare for a massive

Across the world, fans are preparing themselves for a long spring without any live sport to entertain them. We all have our fingers crossed that the summer will see things back on track, but right

What do marketers and therapists have in common? Drum roll They both regularly have to deal with their customers’ abandonment issues. Cymbal crash Across every industry, from the largest online

What is Send Time Optimisation? Send Time Optimisation (STO) is a method of analysing historical campaign engagement data to determine the ideal send time of the next campaign, at an individual

It’s possible to grow your email list quickly. There are even articles out there claiming they’ve got “100 easy ways” to do just that. If you’re sceptical, I don’t blame you. Although you never know,