Switching email service provider (ESP) has never been easier. If you’re reading this article then it’s obviously something you’re considering. Some marketers are reluctant to do so, anxious that they

What is email deliverability rate? Your email deliverability rate is a measurement of how many of the emails you send actually get delivered to the intended recipients’ inboxes. It’s also referred to

Privacy by Design (PbD) is a concept that governs the way in which personal data is collected, stored and used. It speaks to both technical and organisational requirements. Any software or process

How to assess your current mobile marketing strategy It can be difficult to gauge the efficacy of your current mobile marketing strategy in relation to what competitors and industry leaders are

What is Permission Marketing? The phrase “Permission Marketing” was officially coined in Seth Godin’s seminal book ‘Permission Marketing: Turning Strangers into Friends and Friends into Customers’.

What is a Mobile Marketing Platform? Mobile Marketing Platform (MMP) is a term for any software solution that is purpose-built to facilitate and optimise mobile marketing communications. MMPs are