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Gerard Adlum

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Blog post
Dec 12 2019
7 min
Calculating Customer Lifetime Value: The Old-School Method vs Predictive Modelling
What is Customer Lifetime Value (CLV)? Customer Lifetime Value is the average expected profit a business makes on each customer. It’s based either on historical figures or if you have the right
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customer experience
Nov 15 2019
9 min
Why banks are in danger of becoming irrelevant. (And what they can do about it.)
Traditional banks are at a crossroads. The digital disruption that we’ve seen sweep across other verticals, from ride-hailing in transport to streaming in media, has finally come for the banking
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Blog post
Nov 8 2019
8 min
What is the Impact of Customer Data Silos and How Can You Fix The Problem?
What are customer data silos? A data silo is an unintentionally isolated source of data that is only accessible to a single department. Within the context of large organisations, where there are
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customer experience
Nov 1 2019
7 min
In-play Betting and Real-Time Engagement for Sportsbooks
We’ve written before about the importance of real-time marketing and engagement for all industries, but there’s an extra level to all of this when it comes to sportsbooks and casinos; in-play
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customer experience
Oct 24 2019
11 min
How to develop a mobile-first approach to marketing
What is a mobile-first approach to marketing? Mobile-first, or mobile-centric, marketing is about making your brand’s mobile touchpoints the focus of your efforts, curating personalised, real-time
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Blog post
Oct 15 2019
8 min
Cyber Weekend 2020: Multichannel Engagement Tips to Drive ROI
It’s almost that time of year again, Cyber Weekend. Black Friday falls on November 27th, with the weekend of discounts and special offers set to run right through to Cyber Monday on December 30th.
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