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Lauren McClean

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Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over
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How Beacon Technology can transform the Banking Industry
Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based
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The Importance of Web Push Notifications for Retailers
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages.
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GDPR and what it means for Email Marketing
From the 25th of May 2018, the new General Data Protection Regulation (GDPR) will have a direct impact on any business or organisation that uses personal data belonging to EU citizens. If you use
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The Xtremepush Use Case Series: Basket Recovery in the Retail Industry
In the final business use case of our four-part series, we look at basket recovery and how Xtremepush can help retailers reduce web cart abandonment through Push Notifications on web and app. Use
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The Xtremepush Use Case Series: Cart Recovery for the Sports Betting & Gaming industry
For the past two weeks, Xtremepush have been bringing you videos from their new four-part business use case series. This weeks video showcases how online cart recovery can be achieved in the Sports
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