Omnichannel marketing is as much a philosophy as it is a marketing strategy. This is primarily because it requires marketers, CRM managers and sales teams to think differently about their customers.

Customer retention, regardless of industry, is intrinsic to long term success (and survival). Even in industries that put considerable time, effort and budget into acquisition, keeping what you’ve

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

The new iOS update includes amongst other things, the mandatory new emojis. Lucky users will get no less than 21 extra emojis when they upgrade to iOS 16.4. But the most interesting change for

Zero party data naturally complements loyalty programmes. The success of loyalty programmes is predicated on the business’s ability to provide relevant incentives, rewards and discounts to their

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries