The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

eCommerce businesses have a problem on their hands. Their customers are fickle and price focused. And yet, overwhelmingly they want to feel a connection with the businesses they shop with. An

Zero party data is marketing gold dust. It’s the stated behaviours and intent as communicated by the audience themselves. As opposed to other data types, like first party data that are observed or

Marketing is as much about the data as it is the message. The ability to communicate with your customers about the things that are of greatest relevance at the moment of greatest value defines modern

Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.

With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players. With 5 billion people expected to watch the World Cup in Qatar and