Omnichannel marketing, like multichannel marketing before it, gets bandied about like a lot of marketing terms. Usually by people who don’t fully grasp what omnichannel marketing means or understand

Loyal customers are great. They not only spend more and more often than your other customers, but they’ll champion your brand while they do it. Customer loyalty, then, is arguably the silver bullet

Research suggests that only 40% of players still use betting apps a month after downloading them. And only 10% are still using it after 6 months. While player experience or issues with the app could

Most, if not all, sports betting and gaming operators use VIP programmes to boost player retention. The exclusivity and value these VIP programmes represents varies wildly with some operators

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user. As a result, giving customers what they want can be very

Getting a user to your site, across the anonymity threshold, and into a converting (paying) customer is not as easy as it used to be. The customer journey is no longer linear. Rather going from