Growing your eCommerce business is a gradual process. Not least because you’re operating in one of the most crowded and competitive markets in the world. To generate an uplift in your eCommerce sales

Creating a sustainable increase in your eCommerce conversion is a challenge most eCommerce businesses face. Attracting new customers while encouraging your existing ones to spend more is a delicate

Boosting player retention is building player engagement and the perceived value they get from using your platform. If they don’t see the value in what you offer it won’t matter how strong your

Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you. However, a nice-looking website, decent

Whatever industry you’re in, understanding your customer lifetime value is essential to the long term health of your business. Improving customer lifetime value is essential to the growth of your

The nature of customer engagement is changing. Customer expectations are at an all-time high following an unprecedented shift in customer behaviour. Alongside demands for low prices, free shipping