Your customer data platform is the oracle when it comes to understanding your customers. Providing you’ve pulled in all your available data sources you should have a real insight into what they like.

Any kind of marketing strategy relies on a balance. Whether it’s budgets, channels, promotions or how you interact with your audience. Where the disconnect can occur is balancing user experience with

Loyalty programmes are a common way of retaining customers. In most instances, businesses opt for a simple points system that equates to money off future purchases. The problem with a points-based

Retaining players means retaining their interest. In a competitive space like sports betting and gaming providers, it’s incredibly hard to hold players’ interest, let alone their loyalty. Aggressive

The main reason customers stop engaging with a business is that they no longer see them as relevant. Relevant, in this context, is a broad term. It can include anything from they don’t like your

A lot of industries are seeing a dramatic shift in customer behaviours and customer expectations. The result has caused businesses to struggle to keep customers in markets where, historically,