Customer retention is one of the biggest challenges facing many industries including eCommerce and sports, betting and gaming (SBG). Any industry that has built a model on heavy discounts,

Marketing automation tools are becoming an industry standard part of the marketer’s toolkit. Although for most, marketing automation is synonymous with email marketing. It’s forgivable as that’s

The main reason why customers churn is because they no longer see your site as relevant. That’s the marketing jargon at any rate. In simpler terms, your customers stop shopping with you because they

Marketing automation has become a staple of most marketing strategies. The ability to send high volumes of emails to customers with little or no human intervention saves considerable time. It has

Retaining customers in any competitive space is difficult. Unless you operate wafer thin margins and offer free delivery, it’s difficult to keep customers happy. Especially in such a price orientated

Although new customers are important, keeping the ones who are already spending with you is significantly more profitable. So much so that an existing customer will spend, on average, 67% more than a