The success of email marketing campaigns can usually be attributed to three things: the objective, the audience and the ask – or CTA. Understanding why you’re creating the email campaign in the first

Email marketing is one of the most widely used forms of marketing. To shop online you need an email address, which means if you can capture it, you can market to it. The problem is using that email

The quality of your leads can determine a lot about how successful your business is going to be. Your leads will determine how long the sales cycle is and how much money the prospect is going to

Text message marketing is a massively underutilised method of communication that meets the changing expectations of your customers. In eCommerce the ability to communicate with your customers is

Loyalty in eCommerce is hard to come by. Because your customers are driven primarily by considerations like price and free delivery, they go where the deals are. The fickle nature of online customers

Reducing lapsed customers isn’t always as easy as we’d like it to be. Those customers stopped shopping with you for a reason. Unfortunately for you, it’s difficult to know exactly what that reason