Ever since the emergence of social media, brands have been quick to utilise these platforms to promote their products and services. Social Media platforms have mostly obliged by providing brands with

Marketing Analytics are often spoken about and will rarely be completely ignored by marketers. How aware are you of your own analytics and are they, in fact, holding your marketing campaigns

Not getting the right results from current marketing channels, not sure on the right approach? How often do marketers stop and think about their campaigns? I mean really stop and have a full review.

It all started with Apple in 2009, creating Push Notifications to enable App developers a way to re-engage with their users. Apple then rolled out Push Notification support within Safari in 2013,

Ecommerce brands have a challenge in gaining customers let alone retaining and engaging them. Growing an engaged audience will provide greater opportunities for transactions to take place, as well as

Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the