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Tommy Kearns

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customer experience
Mar 12 2021
8 min
How first-party data is helping online publishers drive revenue and retention
I believe publishers can, and will, flourish in a post-cookie landscape. But to do so they must take action and embrace their first-party data. The background to all of this is obviously data privacy
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Blog post
Dec 1 2020
8 min
Digital marketing without 3rd party data
Our colleagues at the Association of Advertisers in Ireland (AAI) recently hosted a superbly well-researched webinar in conjunction with PwC. Entitled “The Future of Digital Marketing in a
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customer experience
Oct 23 2020
12 min
The acquisition apocalypse; thoughts on the future of targeted engagement
It’s the end of the (digital targeting) world as we know it We’re not scaremongering, this is really happening. The established model of digital acquisition, built around targeted advertising fueled
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customer experience
Jul 17 2020
9 min
How banks can deliver a better CX
It wasn’t always like this Amidst the near-constant criticism of the banking industry’s technical debt, we should remember one simple fact; this sector was once renowned for its innovation and
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GDPR legislation
Jul 27 2017
3 min
GDPR and its Importance for The Travel Industry
In recent years, there have been extraordinary changes in the purchase of travel and transport services, from consumer habits to the channels utilised. This has led to the role of traditional travel
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GDPR legislation
May 4 2017
2 min
GDPR – The Practicalities of a New Reality
There are now about 380 days until GDPR is ‘the new reality’ and becomes law across the EU Member States. Companies are carefully reviewing the legislation, working to understand what GDPR will mean
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