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Una Lawlor

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Blog post
Sep 10 2015
3 min
Wearables 2016: The future of Mobile Marketing & Analytics
The worldwide wearables market grew 223.2% in the second quarter of 2015, according to a recent study by IDC. As part of the growing phenomenon of the iOT (Internet of Things), smartwatches, such as
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android
Sep 8 2015
3 min
Amazon Underground: Android Appstore Alternative for Sports Betting and Gambling Apps
Amazon recently introduced Underground, an Android app that offers users 100% free versions of popular apps that are traditionally paid or freemium. In order to achieve this, Amazon created a new
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Blog post
Sep 3 2015
2 min
Layering Beacons in Retail: Coke’s Cinema Trial paves the way
Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to
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audience targeting
Aug 27 2015
3 min
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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