Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

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Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

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AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

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Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

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Apple

Oct 16 2014

0 min

Our Recent Presentation about iBeacon Tech at an Apple event

XtremePush‘s CEO Tommy Kearns was recently asked to present at an Apple sponsored event in the headquarters of Apple re-seller Exertis Plc about how iBeacon will affect workforce mobility and their

Blog post

Oct 15 2014

3 min

5 Industries iBeacon has taken off in

iBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an

Blog post

Oct 7 2014

3 min

Apple’s Mobile Payments and Proximity Purchasing using iBeacon

The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can

Apple

Sep 30 2014

3 min

iOS 8 triggers changes to Location Notifications

Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable

Blog post

Sep 23 2014

4 min

Top Ten Irish Apps in 2014

Irish Apps have come a long way. Four years ago the top ten favourite Irish Apps as announced by joe.ie in 2011, included a Carlow Weather App. According to the reviews of the App “We’ve never seen a

Blog post

Aug 8 2014

4 min

5 Brands using Snapchat to Engage their Target Audiences

Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat

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