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Apr 3 2014
3 min
Capturing the Customer in the Moment: from Customer Hijacking to iBeacon Hunting
Owning the moment is key to the success of mobile apps going forward. These everyday moments are meaningful actions that carry powerful emotion and a sense of accomplishment. Consumers are naturally
Feb 19 2014
2 min
How iBeacons will Revolutionise Mobile Engagement
What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6