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With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players.
With 5 billion people expected to watch the World Cup in Qatar and 43% of football fans planning to place bets during the tournament, the potential revenue growth is significant.
Check out our infographic for some insights into player behaviour and what this could mean for increasing wallet share with your audience.
Click the image to download a PDF version.
To learn more about how you can use personalised player experiences to drive engagement and boost wallet share, get in touch to request a demo.
Sources:
https://www.fifa.com/
https://m.skybet.com/football/world-cup-2022/event/22514761
https://www.sportspromedia.com/news/fifa-2022-world-cup-qatar-tv-audience-viewers-gianni-infantino/
https://theconversation.com/world-cup-online-betting-is-the-highest-its-ever-been-98507
https://www.idnow.io/blog/a-wintertime-world-cup-and-its-impact-on-online-betting/
