.svg){kind=small}
Can you tell us what motivated you to join Xtremepush, and anything that stood out to you during the interview / hiring process?
Having spent all of my career to date in sports betting, I have seen first-hand how betting operators all over the world have struggled to communicate effectively with their players. While the distribution of generosity spend - the level of bonus offered to players as an incentive - is much more refined now than it once was, there is still a long way to go on the journey towards an optimised strategy. I could see some clear problems within the operator-player relationship and, having encountered the team at trade events over the years, I was aware of the work Xtremepush were doing to solve them.
Tommy Kearns and Rob Pryce’s enthusiasm for the business and the work they were doing was immediately apparent. Once I had spent some time with them and the wider management team, joining the Xtremepush team was an easy choice to make.
Could you take a step back and reflect on your experience since joining the team?
Xtremepush is growing rapidly, with solutions for the problems we solve being in demand globally. If I had to use one word to describe the business over the seven months I have spent here so far, it would be pace: of deals, of thought, of delivery and of growth. The speed of progression we are experiencing as a company is tangible throughout the business. The talent and the ambition throughout the Xtremepush team both supports and enhances our world-leading technology, and the faith we have in that technology allows our talent to thrive.
What do you think sets Xtremepush apart from other companies in the CRM marketing space?
There are a few reasons for that. Firstly, we own all of our own technology – one unified solution for CRM, retention and loyalty marketing. In addition, our technology has been developed to meet the needs of some of the most demanding businesses around – market leaders in sports betting and casino gambling that are almost exclusively engaged in a constant battle for elusive market share. Our growth strategy is focused solely on betting and gaming. In recent months, you only have to look at the deals we have struck to realise that we have the in-house expertise across product and commercial to be world leaders in that space.
What excites you most about Xtremepush’s vision and its current trajectory?
As a sales director, the pipeline is all-important. Ours is robust, with a reassuring mix of businesses present at different stages of their development in all corners of the globe. Our modular approach, catering for businesses of all sizes from startups to well-established global brands, allows us to scale alongside our clients as they grow. This means that we can cater to everyone – it’s very exciting.
I am also a firm believer in our unified approach. By leveraging our cutting-edge technology, we can collect and unify player data from every source in real-time - meaning milliseconds - and deliver campaigns to those players that are proven to increase conversion. We are hitting the high notes at all stages of the customer journey.
Coming in as Director of Sales, how do you see the scaling of the team impacting both the team and culture of Xtremepush?
It’s very refreshing to work with such a very talented group of people. That pool of talent is constantly being invigorated by new starters, who bring fresh perspective and new experience to the team. It’s an exciting place to work and that vibrant culture is replicated across our offices in Ireland, the UK, the USA and South America. As a global business, we are fully invested in understanding the needs of our customers, no matter where in the world they happen to be located.
What are you looking forward to seeing as the company grows and evolves?
When it comes to AI, as an industry we are collectively very much at the start of the journey. Even at this early stage, though, our product is extremely potent when it comes to identifying best-performing models for unique data sets. It’s exciting to think about the way in which our AI tools will continue to evolve, and the possibilities that will consequently open up for bespoke communications across very large customer bases.
Want to join our team? We’re hiring! Apply here.
43% of users have switched their #1 sportsbook based on better F2P game offerings.
Download our Complete Guide to Gamification and Loyalty for Operators free today!
