Experience XP at your own pace, try our interactive demo

All Articles

feature-img
Single Page vs Multi-Page Applications
Single-page applications are slowly but steadily growing in popularity. They are much faster than traditional multi-page applications, easier to use, and so they can give an exceptional user
Read more
feature-img
The CCCM Marketing Approach: All You Need To Know
Marketing often feels like a dance, right? It’s all about making the right moves to catch people’s attention. That’s where cross channel campaign management – along with CCCM marketing – comes in.
Read more
feature-img
Navigating the Stages: A Comprehensive Guide to Lifecycle Marketing
Lifecycle marketing is about delivering personalized communication, nailing the timing, and taking care of your audience before and after conversion. Sounds idyllic, but we know some tricks to make
Read more
feature-img
Why is Brand Loyalty Important?
The importance of keeping customers in today’s competitive market cannot be overstated. One of the most effective ways to achieve this is by building brand loyalty. But what exactly is brand loyalty,
Read more
feature-img
Mastering Marketing Channel Orchestration: The Key to Omnichannel Success
When it comes to making your customer data actionable, things can sometimes become more complicated than they first seem. Companies still have their data stored in silos, making customer
Read more
feature-img
Unlocking Success with the Best Customer Data Platform
Looking to make sense of your customer data? Meet customer data platforms, or CDPs for short. They’re the next step beyond traditional CRMs and a must-have tool for modern marketing. With a CDP, you
Read more