The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.

In the past, online gambling in Canada was primarily limited to offshore operators. However, the legalisation of single-event sports betting created opportunities for online gambling operators to

Watching sporting events is often brought to a new level of excitement when the viewer has put some money down on the outcome. Millions of eyes glued to the screen in what is bound to be an already

Customer engagement is one of the most talked about topics in every marketing department in every industry. An engaged customer base is usually both a happy and loyal customer base. Of course,

Zero party data can be a goldmine of insights for businesses looking to improve customer engagement and drive revenue growth. The fact that customers are explicitly stating their interests and

The ability to capture zero party data on a regular basis is something that a lot of businesses struggle to implement. The risk of burning goodwill with customers by asking for personal information