An effective omnichannel marketing campaign can be a powerful tool to drive customer engagement, build brand loyalty, and increase sales. The overall customer experience is what needs to be top of

On average, users spend two and a half hours a day scrolling through social media. This gives brands a significant opportunity to engage with their audience where they like to hang out. The challenge

Nothing boosts profits more than customer retention. Increasing retention rates by 5% can make a business at least 25% more profitable. Entirely because you don’t have to work as hard to get them to

Social media has played an integral role when it comes to multichannel engagement for a number of years now. The opportunity to communicate with your customers and prospects in real time and increase

Omnichannel marketing is as much a philosophy as it is a marketing strategy. This is primarily because it requires marketers, CRM managers and sales teams to think differently about their customers.

Customer retention, regardless of industry, is intrinsic to long term success (and survival). Even in industries that put considerable time, effort and budget into acquisition, keeping what you’ve