Zero party data naturally complements loyalty programmes. The success of loyalty programmes is predicated on the business’s ability to provide relevant incentives, rewards and discounts to their

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

South Africa is a sports betting hotbed and the continent’s biggest gambling market, with their GGR expected to pass $2.3 billion by the end of 2023. With the country’s widespread love of sport it’s

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

Customer attrition, also known as customer churn, is a challenge that every business faces at some point. It refers to the loss of customers or clients over a specific period. While some attrition is

eCommerce businesses have a problem on their hands. Their customers are fickle and price focused. And yet, overwhelmingly they want to feel a connection with the businesses they shop with. An