Marketing is as much about the data as it is the message. The ability to communicate with your customers about the things that are of greatest relevance at the moment of greatest value defines modern

Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.

The sports betting and gaming industry is one of the most competitive in the world, with new operators entering the market all the time. This impacts existing operators in two key ways. Firstly, the

With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players. With 5 billion people expected to watch the World Cup in Qatar and

Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to

Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases. So you need to deliver excellent service a