On average, customers are signed up for around 18 loyalty programmes. This includes brick-and-mortar and online stores. However, of those 18, customers only actively use nine of them. The reasons for

The success of any eCommerce business is dependent on its ability to deliver on the promises it makes to its customers. Aside from the legal component, if a business can’t honour the price a customer

Experiential personalisation is essentially leveraging the data you have to create a personalised experience for your customer. Even if all you have is an email address, the strategy is hinged on

There’s a lot of talk about acquisition and retention in eCommerce. While acquisition is important, retaining customers is too. Great attention needs to be paid to customer lifetime value. That is to

Businesses have a real challenge on their hands when it comes to customer retention. Firstly, customers are fickle. A high proportion of online customers shop the deals so building any kind of

Omnichannel marketing, like multichannel marketing before it, gets bandied about like a lot of marketing terms. Usually by people who don’t fully grasp what omnichannel marketing means or understand