All Articles
Category
- All
- Blog post
- customer experience
- Apps
- email marketing
- in-app messaging
- iBeacon
- engagement
- Bank
- fintech
- Apple
- Gaming
- apple push notifications
- android push notifications
- audience targeting
- iGaming Business
- innovation
- Business Use Case
- CRM
- Consumer behavior
- Gambling
- android
- banking
- location marketing
- Case Studies
- Data Protection
- EU
- GDPR
- GDPR legislation
- enterprise
- global marketing
- Digital Engagement
- Infinity Engine
- betting
- brand identity
- branding
- consistent branding
- enterprise grade security
- events
- Christmas
- McDonalds
- News
- advanced
- beacons
- benefits
- chatbots
- customer
- ecommerce
- geofencing
- marketing
- 16 Handles
- Acquisition
- BIG Fintech Media
- BOSA
- Barneys
- Betting on Sports America
- Coupon
- Customer hijacking
- Geo Fencing
- Google Tag Manager
- ICE 2019
- ICE London
- Immediacy
- Kenneth Cole
- ad revenue
- adverts.ie
- aibmobile
- airline
- airlines
- airports and proximity marketing
- aldiireland
- alerts
- amazon
- app
- app analytics
- app development
- app engagement
- app funnel analysis
- app marketing
- appstore
- audi
- beats
- best practices web push
- boi
- cart abandonment
- comedy central
- consumer wearables
- context
- daft
- donedeal
- dre
- dublinbus
- dublinwebsummit
- easy
- electric daisy carnival
- eoin moore
- fitness devices
- free
- general electrics
- genieconnect
- geofence
- google glasses
- gtm
- iOS11
- interactive notifications
- launch
- omnichannel
Nov 25 2022
3 min
Increasing Wallet Share during the 2022 World Cup
With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players. With 5 billion people expected to watch the World Cup in Qatar and
Nov 24 2022
7 min
What Data Do You Need For Customer Segmentation?
Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to
Nov 24 2022
9 min
Customer Retention Strategies to Drive Repeat Sales
Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases. So you need to deliver excellent service a
Nov 18 2022
8 min
Loyalty Programme Best Practices
On average, customers are signed up for around 18 loyalty programmes. This includes brick-and-mortar and online stores. However, of those 18, customers only actively use nine of them. The reasons for
Nov 16 2022
9 min
Trust and Transparency in eCommerce
The success of any eCommerce business is dependent on its ability to deliver on the promises it makes to its customers. Aside from the legal component, if a business can’t honour the price a customer
Nov 15 2022
10 min
What is Experiential Personalisation?
Experiential personalisation is essentially leveraging the data you have to create a personalised experience for your customer. Even if all you have is an email address, the strategy is hinged on