There’s a lot of talk about acquisition and retention in eCommerce. While acquisition is important, retaining customers is too. Great attention needs to be paid to customer lifetime value. That is to

Businesses have a real challenge on their hands when it comes to customer retention. Firstly, customers are fickle. A high proportion of online customers shop the deals so building any kind of

Omnichannel marketing, like multichannel marketing before it, gets bandied about like a lot of marketing terms. Usually by people who don’t fully grasp what omnichannel marketing means or understand

Retaining customers and converting them into loyal customers is the silver bullet of business. Especially in industries like eCommerce and sports betting and gaming. But it’s almost impossible to

It’s great to constantly get new customers through your virtual doors. New customers are an important measure of growth and that you’re reaching new audiences. However, new customers don’t have as

When it comes to doing business with you, 64% of customers expect a tailored experience. That means your offers and messaging must apply to their tastes or else they won’t take notice of you.