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Sep 20 2022
11 min
Tips to Increase Your eCommerce Conversion Rate
The eCommerce industry is far from a blue ocean. Since the COVID-19 pandemic, the space has become increasingly crowded and therefore more competitive. Businesses struggle to sustain and increase in
Sep 16 2022
10 min
Components of an Omnichannel Marketing Strategy
Understanding your customers’ wants and needs isn’t the most difficult task. Once you collect and store your data properly you should be able to dig out some really beneficial insights. But applying
Sep 15 2022
10 min
How do you measure Customer Engagement on an eCommerce Site?
The way your customers behave while using your site can tell you a lot about how you are performing. An understanding of customer engagement and, therefore, what is going right is always good to
Sep 15 2022
10 min
The Value of Investing in Loyal Customers
Loyal customers are great. They not only spend more and more often than your other customers, but they’ll champion your brand while they do it. Customer loyalty, then, is arguably the silver bullet
Sep 14 2022
9 min
How to Increase Player Retention in SBG
Research suggests that only 40% of players still use betting apps a month after downloading them. And only 10% are still using it after 6 months. While player experience or issues with the app could
Sep 9 2022
9 min
Player Retention isn’t just VIP Programmes
Most, if not all, sports betting and gaming operators use VIP programmes to boost player retention. The exclusivity and value these VIP programmes represents varies wildly with some operators