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Planning and Executing a Customer Engagement Strategy
Building out any engagement strategy begins with how well you treat and understand your data. And storing it under one roof in a customer data platform helps massively. Data is commonly dispersed
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Building a Campaign with a Customer Data Platform
Understanding your customers all comes down to your data and a tool, customer data platform, that helps you to understand it. If you’ve pulled in all the information you have about your customers,
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Strategies to Foster Customer Engagement
Most businesses strive towards building a loyal customer base. A core of customers who come back time and again. However, despite strategies around loyalty, not enough is being done to nurture
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How to Improve SMS Marketing Conversion Rates
As direct and powerful as it is, SMS marketing is not a guaranteed traffic driver or revenue generator. And it’s a very different channel to email, push, etc. So until you get to grips with it, it
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Omnichannel Strategy and eCommerce Headless Infrastructure
Guest Post A lot has been written about omnichannel strategies and their implementation. The shift to a focus on customer experience in eCommerce is also well on its way. Yet, many businesses still
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How to use Data to Boost Customer Engagement
Looking at how engaged your customers are with your business is a big reflection on marketing performance. Your data does a lot of the groundwork for your campaigns. So if you’re not using a customer
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