As direct and powerful as it is, SMS marketing is not a guaranteed traffic driver or revenue generator. And it’s a very different channel to email, push, etc. So until you get to grips with it, it

Guest Post A lot has been written about omnichannel strategies and their implementation. The shift to a focus on customer experience in eCommerce is also well on its way. Yet, many businesses still

Looking at how engaged your customers are with your business is a big reflection on marketing performance. Your data does a lot of the groundwork for your campaigns. So if you’re not using a customer

Brands these days often struggle to create effective messaging. Without the right messaging, you could be losing customers to businesses that provide a better customer experience. Customer

Expectations amongst customers to be understood by businesses on a deeper level has risen massively in recent years. Some businesses have been slow to identify this and as a result, their customer

SMS marketing is one of the most direct ways of communicating with your customers. It’s hard to ignore that buzz in your pocket and people are often on their phone more than they are not these days.