64% of customers expect tailored engagement when it comes to dealing with businesses. So sending batch and blast messages in your campaigns doesn’t cut it. Customer segmentation is now more important

Getting the most out of your SMS marketing campaigns isn’t as hard as you might think. They are just as easy to set up and deliver results as any other campaign you run on other channels. However,

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user. As a result, giving customers what they want can be very

In this current climate, customer loyalty and retention has become more difficult to earn. They have hundreds of options available and high expectations from each business they deal with. These high

The power of a push notification has become more and more apparent to businesses in the recent past. Everyone knows the results that they drive and the returns that come from using them well. But for

Increasing sales and retaining customers comes down to ensuring that your customer journey is flawless. This is particularly important when it comes to digital commerce as there are too many similar