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Aug 19 2022
10 min
Customer Segmentation and Targeting
Brands these days often struggle to create effective messaging. Without the right messaging, you could be losing customers to businesses that provide a better customer experience. Customer
Aug 17 2022
10 min
How to Boost Customer Engagement through Email Marketing
Expectations amongst customers to be understood by businesses on a deeper level has risen massively in recent years. Some businesses have been slow to identify this and as a result, their customer
Aug 12 2022
9 min
How To Run An Effective SMS Marketing Campaign
SMS marketing is one of the most direct ways of communicating with your customers. It’s hard to ignore that buzz in your pocket and people are often on their phone more than they are not these days.
Aug 11 2022
10 min
A Guide To Customer Segmentation
64% of customers expect tailored engagement when it comes to dealing with businesses. So sending batch and blast messages in your campaigns doesn’t cut it. Customer segmentation is now more important
Aug 10 2022
9 min
Best Practices for SMS Marketing
Getting the most out of your SMS marketing campaigns isn’t as hard as you might think. They are just as easy to set up and deliver results as any other campaign you run on other channels. However,
Aug 5 2022
10 min
What makes a Great Customer Experience?
A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user. As a result, giving customers what they want can be very